Managing Commercial Visitor Services at National Mall and Memorial Parks through the Visitor Experience Improvements Authority (“VEIA”)
The National Park Service issued a Request For Proposals (RFP) from qualified entities to operate certain premises and provide food and beverage and retail visitors services within National Mall and Memorial Parks through one (1) privilege percentage agreement pursuant to the Visitor Experience Improvements Authority (“VEIA”), as provided under Title VII of the National Park Service Centennial Act (Centennial Act), Pub. Law No. 114-289 and 36 C.F.R. part 52 published in the Federal Register on January 17, 2025 and effect March 21, 2025.
The Draft Agreement requires the operator to provide the following commercial visitor services:
- Food and Beverage
- Retail
The Draft Agreement and Appendices can be found at the links provided below.
Request For Proposals NAMA VEIA Privilege Percentage Agreement (PDF 1.25 MB) UPDATED 7/18/2025
Exhibit 1 Assigned Premises (PDF 6.53 MB)
Exhibit 2 Furnished Government Personal Property (PDF 55 KB)
Exhibit 3 Operating Requirements (PDF 669 KB)
Exhibit 4 Maintenance Requirements (PDF 263 KB) UPDATED 7/18/2025
Exhibit 5 Capital Investment and CRA Projects (PDF 170 KB)
Exhibit 6 Insurance (PDF 188 KB)
Exhibit 7 Nondiscrimination and Accessibility (PDF 136 KB)
Exhibit 8 Intellectual Property Licensed Marks (PDF 124 KB)
Exhibit 9 Transition to a New Operator (PDF 130 KB)
Exhibit 10 Assignments and Encumbrances (PDF 130 KB)
Appendix 2 NAMA VEIA Environmental Management Program Standards (PDF 158 KB)
Appendix 3 NAMA VEIA Risk Management Program Standards (PDF 168 KB)
Appendix 4 NAMA VEIA Quick Service F&B Standards (PDF 117 KB)
Appendix 5 NAMA VEIA Retail Standards (PDF 150 KB)
Appendix 6 NAMA VEIA F&B Temporary Standards – Seasonal Pushcarts (PDF 95 KB)
Appendix 7 NAMA VEIA F&B Temporary Standards – Special Event (PDF 102 KB)
Appendix 8 Sample Proforma [MS Excel] (XLSX 49 KB)
New Appendix NAMA VEIA Healthy-Sustainable Food Standards - Guidelines (PDF 109 KB)
Last updated: November 14, 2025